Buffalo Law Firm Jobs – Digital Marketing Coordinator
The Digital Marketing Coordinator reports to the Marketing Manager and is responsible for all aspects of day-to-day website and SEO strategy. The ideal candidate will have a deep understanding of analytics, a strong ability to audit technical website issues, and have a hands-on experience with on-page optimization and link development. The digital marketing coordinator will also manage SEM campaigns through Google Ads and other digital marketing campaigns to ensure established PPC process is followed and proper full funnel tracking and measurement is in place.
Design digital marketing strategies and tactics to meet business goals and increase the number of qualified leads for the law firm’s services. Orchestrate and report on-the delivery campaign results across Search Engine Optimization, Paid Advertising, Social Media, and Nurturing.
Serve as a webmaster. Responsible for the look and feel of websites. Must have experience using HTML/CSS to customize and update WordPress websites and plug-ins.
Assist digital marketing team in building and implementing search engine optimization strategies, as well as publishing and managing website content and providing UX support.
Employ search engine marketing tactics to increase visibility, performance, and engagement through Google and Bing Ads and other digital marketing partners. Responsible for developing landing pages, A/B testing, and implementing tracking components to landing pages.
Analyze data, conduct research, develop reports, and make recommendations for SEO and CRO improvements as well as SEM and other digital campaign improvements.
Collaborate with internal and external teams (e.g. media, creative, social) on related projects to ensure seamless campaign launches, from planning through execution.
- Bachelor’s degree in marketing, business or related field with at least 5 years of general business experience preferably in a marketing or sales. Digital marketing agency experience is a plus.
- At least 3 years’ proven experience working with WordPress and WYSSIWYG web page builders.
- Intermediate understanding of form builders for WordPress.
- Google Analytics experience required.